The Lead Scoring Mistakes Misaligning Your Team
Most SaaS teams believe lead scoring creates alignment. Marketing qualifies.Sales prioritizes.Everyone focuses on the “best” leads. Yet friction keeps growing. Sales complains about lead quality.Marketing defends the model.Leads slip through the cracks. That happens because most lead scoring systems optimize for data — not behavior. When scoring is misdesigned, it doesn’t align teams.It quietly pulls […]