Why Your Forecasts Keep Missing Targets (And How to Correct Them)
Most SaaS teams don’t think they have a forecasting problem. They have dashboards.They have reports.They review numbers every week. Yet targets keep getting missed. Not slightly — consistently. That’s because forecast accuracy isn’t a math problem.It’s a system integrity problem. When forecasts miss, they’re not “off.”They’re reflecting broken inputs. Let’s break down why this keeps […]